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Marketing Trends in 2019

Marketing Trends in 2019

Ensuring successful customer experiences and building a brand’s awareness within an industry are vital roles for any business. Customers like and expect their experience to be personalised, and being able to deliver that can set a business apart from the rest....
Porter’s Five Forces Framework

Porter’s Five Forces Framework

A vital task that a business has to perform continually is to analyse the competition to identify emerging threats and find ways to address them. Knowing who the competition is and how it affects the business is critical to the present and future life of a business....
Rising Estates: Investing in Africa’s Future

Rising Estates: Investing in Africa’s Future

Rising Estates is one of the fastest-growing property developers in Africa with a focus on building property for commercial, industrial and residential use. The company has a presence in Southern and Western Africa, and plans are underway to expand this to select...
2019 Global Outlook

2019 Global Outlook

2019 marks a decade since the global financial crisis of 2008-09, with the world experiencing a significant economic shift since those troubled years. Global growth bounced back in 2010-11, but this was hit by a number of shocks in various regions, from a fall in...
Michael Porter’s Generic Strategies

Michael Porter’s Generic Strategies

In the early 1980s, Michael Eugene Porter, an American academic and researcher on topics within economics and business, undertook research to study the behaviours of successful enterprises. He set out to find out how firms maintained success in the long term, and...